Lintons Beauty
“A multichannel beauty business with 30+ shops across Nairobi, Mombasa, and Kampala needed a digital presence that matched the calibre of the global brands it carries — and the purpose behind the brand.”
Lintons has been building East Africa's beauty industry since 2008 — retail, trade distribution, an accredited academy, and a foundation for excluded women and youth. Online, that depth flattened into a generic storefront. Shoppers couldn't tell the difference between Lintons — an authorized stockist of Estée Lauder, Clinique, MAC, Clarins, Dior, and Chanel — and the counterfeit-heavy competition that dominates Kenyan beauty search. Authenticity, the company's second core value, was invisible before the first scroll.
We rebuilt the storefront around the two moments that drive a premium beauty purchase — brand recognition and authenticity. The homepage leads with full-bleed editorial campaigns (Fenty Beauty, YSL, Saron) rotating as banners, not carousels. Category pages put products over chrome: filters collapse on scroll, cards breathe, and trust anchors — genuine-products seal, loyalty program, free Nairobi delivery over KES 5,000, day-spa booking — sit above the fold. The result reads like a Nairobi-contextualized department-store counter, where Lintons' 18-year authenticity promise is the first thing a new shopper feels.
The impact
“Authenticity is our second core value — but online, shoppers couldn't tell us apart from counterfeit sellers. The new storefront leads with it, and that's the difference.”
— Lintons Beauty World team, Lintons Beauty World
See it in the wild
Shipped and in production. Click through to experience the flows, copy, and interactions in their native environment.
Visit lintonsbeauty.com